If You’ve Got It, Flaunt It: Marketing the Fact that Your Business is Family-Owned
Posting by Joel C. Susco, CPA
For some people long ago, it was preferred to keep the “family-owned” status of your company hidden, as it might imply to prospects that your firm was very small or less professional. As members of the Greater Washington DC Family Business Alliance, naturally we believe that being a family business carries many advantages, for both the company and for its customers. So why not point out some of those advantages in the marketing of […]
